Naturagen New Product Launch Campaign
Beauty & Wellness / Collagen Supplements
Social Media Management
Branding & Printed Media
Animations & Commercials
İstanbul
2023
Naturagen is a beauty and wellness brand that specializes in collagen-based supplements, widely available in retail environments such as supermarkets and Watsons stores. The brand positions itself at the intersection of health and beauty, targeting consumers who prioritize well-being, skincare, and daily vitality. As the collagen market becomes increasingly saturated, Naturagen continues to expand its product line to meet evolving consumer needs and reinforce its presence both in-store and online.
Summary
To support the launch of Naturagen’s new collagen products, we developed a fully integrated digital campaign. Our scope included the production of a desktop-format online commercial tailored for digital ad spaces, the design of high-impact key visuals for brand recognition, and the creation of YouTube bumper ads derived from these visuals. We also curated a series of informative and engaging social media content pieces designed to educate the audience about the product benefits, usage, and differentiators, ensuring alignment with the brand’s tone and visual language.
Challenge
One of the key challenges was to introduce a new range of wellness products in a highly competitive and visually saturated beauty supplement market. The campaign needed to clearly communicate product benefits and credibility while distinguishing Naturagen from its competitors. Additionally, consistency across multiple platforms-ranging from programmatic ads to social media and YouTube was essential for building consumer trust and reinforcing the brand’s accessible yet premium positioning.
Solutions
We created a cohesive and visually striking campaign that seamlessly adapted across different digital formats. The desktop commercial was designed to grab attention quickly while delivering a clear product message. The key visuals were bold, modern, and reflective of wellness aesthetics, serving as the foundation for short-form bumper ads optimized for YouTube. On social media, we delivered snackable content and benefit-driven storytelling that highlighted product advantages in a relatable way. By harmonizing all touchpoints under one unified creative strategy, we ensured maximum visibility, recall, and impact for Naturagen’s new product line.
